Split Toning Is the Difference Between a Good Edit and a Memorable One
I had a folder of band press shots sitting on my desktop for three days before I figured out what was wrong with them. The exposure was right. The white balance was dialed. The skin tones looked natural. And the photos were completely, aggressively boring. They looked like stock photos of musicians rather than actual musicians. It wasn’t until I added a warm amber to the shadows and a faint blue to the highlights that the whole thing clicked.