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When Hype Overshadows Craft: What AI's Growing Pains Teach Us About Creative Work
The Problem With Performing Innovation I’ve been thinking a lot lately about the difference between creating something meaningful and simply creating something that gets attention. It’s a distinction that matters deeply in photography and color grading, where the craftsmanship behind an image is what separates memorable work from forgettable content. Recently, I watched a major AI company stumble spectacularly while unveiling a new creative tool. The moment felt less like genuine innovation and more like a teenager trying to impress classmates with something they didn’t fully understand themselves.
