Lightroom Tutorials
What Lightroom Presets Actually Do (And Why Most People Use Them Wrong)
I named my first preset pack after a Wilco album. Not because it was clever branding, but because I made the whole thing in one weekend while “Yankee Hotel Foxtrot” played on repeat, and by Sunday night I couldn’t separate the two things in my memory. That pack got 50,000 downloads after I posted it for free in a Facebook group, which taught me two things: people are hungry for good presets, and almost nobody actually knows how to use them.