Lightroom Presets

What Lightroom Presets Actually Do to Your Raw Files (And Why Most People Use Them Wrong)
Lightroom Tutorials

What Lightroom Presets Actually Do to Your Raw Files (And Why Most People Use Them Wrong)

I used to name all my presets after songs. Still do, actually. There’s something satisfying about dropping a preset called “Harvest Moon” onto a golden-hour portrait and watching the tones shift exactly the way you imagined. But here’s the thing nobody told me when I first started building presets: the name is the least important part. What matters is understanding what the preset is actually writing to your file, because if you don’t know that, you’re just guessing.

Why Your Digital Photos Look Wrong (And How Film Emulation Fixes It)
Color Grading

Why Your Digital Photos Look Wrong (And How Film Emulation Fixes It)

I was editing a portrait session last winter, and something felt off. The skin tones looked plasticky. The shadows were too clean. The whole image had this quality I can only describe as aggressively digital, like the camera had tried too hard to be accurate and landed somewhere sterile instead. I swapped in a film emulation preset I’d built based on Kodak Portra 400, and in one click, the image exhaled.

Why Your Lightroom Presets Look Nothing Like the Preview (And How to Fix That)
Lightroom Editing

Why Your Lightroom Presets Look Nothing Like the Preview (And How to Fix That)

I once spent an entire weekend building a preset pack from scratch. Forty-seven presets, named after Fleetwood Mac songs, each one tuned to a specific mood and light condition. I put them up for free download on a Monday morning, went to make coffee, and came back to 3,000 downloads. By Friday it was 50,000. The emails started almost immediately, and about half of them said the same thing: “These look nothing like your screenshots.

What Lightroom Presets Actually Do (And Why Most People Use Them Wrong)
Lightroom Tutorials

What Lightroom Presets Actually Do (And Why Most People Use Them Wrong)

I named my first preset pack after a Wilco album. Not because it was clever branding, but because I made the whole thing in one weekend while “Yankee Hotel Foxtrot” played on repeat, and by Sunday night I couldn’t separate the two things in my memory. That pack got 50,000 downloads after I posted it for free in a Facebook group, which taught me two things: people are hungry for good presets, and almost nobody actually knows how to use them.

Lightroom Presets Are Not Magic Buttons (But Here's How to Make Them Feel Like It)
Lightroom Editing

Lightroom Presets Are Not Magic Buttons (But Here's How to Make Them Feel Like It)

A few years back, I released a preset pack on a Tuesday night mostly because I couldn’t sleep. I’d spent the better part of a weekend building it, named every preset after a Wilco song, and figured maybe a hundred people would download it. By Friday it had 50,000 downloads. By the following Monday, my inbox was a disaster of people saying the presets “didn’t work” on their photos. That week taught me more about Lightroom presets than the previous three years of using them.

Lightroom Presets Actually Work — But Probably Not the Way You're Using Them
Lightroom Tutorials

Lightroom Presets Actually Work — But Probably Not the Way You're Using Them

I named my first serious preset pack after Fleetwood Mac songs. “Gold Dust Woman” was a warm, hazy film look with crushed shadows. “The Chain” was high contrast, almost brutal in the highlights. The naming was partly for fun, but it also forced me to think about each preset as having a mood rather than just a collection of slider positions. That reframe changed how I built presets, how I applied them, and honestly how I thought about editing entirely.

Why Your Digital Photos Look Too Clean (And How Film Emulation Fixes It)
Color Grading

Why Your Digital Photos Look Too Clean (And How Film Emulation Fixes It)

I was editing press shots for my band late one night, somewhere around 1 a.m., when I realized the photos looked like a dental office brochure. Sharp. Bright. Perfectly exposed. Completely soulless. We’d rented a decent venue, worn the right clothes, and the lighting had actually cooperated for once. But something about the RAW files from my Canon R6 made us look like stock photo models instead of a real band with real gigs.

Why Your Digital Photos Look Wrong (And How Film Emulation Actually Fixes It)
Color Grading

Why Your Digital Photos Look Wrong (And How Film Emulation Actually Fixes It)

There’s a photo on my hard drive from about eight years ago. My band needed press shots and nobody in our circle could afford a photographer, so I picked up a camera, read enough to be dangerous, and shot them myself. The images were technically fine. Sharp, well-exposed, clean. And they looked completely lifeless. I spent three days trying to figure out why a photo of four people standing in actual sunlight looked like a screenshot from a corporate training video.

What Lightroom Presets Actually Do to Your Files (And Why Most People Use Them Wrong)
Lightroom Editing

What Lightroom Presets Actually Do to Your Files (And Why Most People Use Them Wrong)

A few years ago I released a preset pack on a Tuesday night, mostly because I’d spent the entire weekend building it and felt too stubborn to let it sit on my hard drive. I named every preset after a song, priced the pack at zero dollars, and went to bed. By Friday it had 50,000 downloads. The number wasn’t the surprising part. The surprising part was how many people emailed me to say the presets “weren’t working” because their photos looked nothing like the preview images on the download page.

Film Emulation in Lightroom: Chasing Analog Magic in a Digital World
Color Grading

Film Emulation in Lightroom: Chasing Analog Magic in a Digital World

Film Emulation in Lightroom: Chasing Analog Magic in a Digital World I’ll be honest—I’m obsessed with film. Not because I’m a hipster (okay, maybe a little), but because there’s something about the way film renders color and light that feels alive. The problem? Film stocks cost money, require scanning, and my film camera currently lives in a drawer. So I’ve spent the last year figuring out how to replicate that analog magic inside Lightroom, and I want to share what actually works.

The Lightroom Preset Game-Changer: Why I Stopped Editing from Scratch
Editing Techniques

The Lightroom Preset Game-Changer: Why I Stopped Editing from Scratch

The Lightroom Preset Game-Changer: Why I Stopped Editing from Scratch I used to spend three hours editing a single portrait. Exposure slider here, shadows there, maybe a slight tint adjustment, rinse and repeat for the next 50 shots. I was a preset skeptic—the kind of photographer who thought using them meant I was “cheating” or not developing my eye. I was wrong. Dead wrong. The moment I started building and using presets strategically, my workflow transformed.

Lightroom Presets: Your Secret Weapon for Consistent, Professional Color Grading
Color Grading

Lightroom Presets: Your Secret Weapon for Consistent, Professional Color Grading

Lightroom Presets: Your Secret Weapon for Consistent, Professional Color Grading I used to spend 20 minutes on every single photo. White balance here, shadows there, a bit of vibrance, maybe some split-toning if I was feeling fancy. My workflow was messier than my desk, and my editing style was all over the place—like I was a different photographer with each shot. Then I discovered the real power of Lightroom presets, and honestly?