What Lightroom Presets Actually Do to Your Raw Files (And Why Most People Use Them Wrong)
A few years back I released a preset pack on a Tuesday afternoon, mostly as an experiment. I named every preset after a Fleetwood Mac song, spent an entire weekend dialing in the curves, and figured maybe a few hundred people would grab it. By Friday it had 50,000 downloads. My inbox was chaos. ISO, my cat, was completely unbothered. What surprised me wasn’t the download count. It was the emails I got afterward.