Color Grading
Why Your Digital Photos Look Wrong (And How Film Emulation Actually Fixes It)
There’s a photo on my hard drive from about eight years ago. My band needed press shots and nobody in our circle could afford a photographer, so I picked up a camera, read enough to be dangerous, and shot them myself. The images were technically fine. Sharp, well-exposed, clean. And they looked completely lifeless. I spent three days trying to figure out why a photo of four people standing in actual sunlight looked like a screenshot from a corporate training video.